April 9, 2012
Mr. Neil Garbe via e-mail: NGarbe@aurora.ca
CAO, Town of Aurora
100 John West Way, Box 1000
Aurora, ON L4G 6J1
Dear Mr. Garbe,
Thank you for calling April 5th to inform me about Council’s decision regarding the Aurora Festival of the Art’s (“AFA”) request package for Town of Aurora support of the 2012 Aurora jazz+ Festival.
The Board was surprised to learn that the AFA’s six small requests were divided into two separate motions. The requests are intrinsic to one another – to validate the Town of Aurora as a bona fide festival sponsor. The subdivision by Council effectively provides the Town with signage that is not supported with financial commitment. It also creates the misconception that the Town has actually sponsored the festival financially. No level of sponsorship has been offered by the Town for the 2012 festival. In fairness to other sponsors we cannot extend profile where it is unwarranted. However, we attach our 2012 Sponsorship Opportunities and would be happy to discuss sponsorship levels.
The AFA is a non-profit organization, which relies on financial support. The 2012 Aurora Jazz+ Festival requests were presented together in a written proposal to staff, as well as presented in person by Members of the Board at the November 28th Special General Council Budget Meeting. The AFA has waited since November 28th, 2011 for Council’s decision to support the 2012 festival. In the interim, we have created print materials and banners which do not include the Town’s logo as we did not have a timely answer.
Contrary to your conclusion during our conversation that the AFA has “declined” use of the Town’s logo, signage or media, without Council support for the complete package and in consideration of our other sponsors, we cannot use the Town of Aurora’s logo, signage or media. If however, if you would like to support this year’s Top 100 Aurora jazz+ Festival, we encourage you to consider the attached Sponsorship Opportunities.
As regards Aurora jazz+ Festival flags being flown from the stanchions along Wellington Street; this is a wonderful idea, which was not shared with us until after Council decisions. The AFA does not have funds to develop such flags. If the Town wishes to fly the festival logo on such flags or banners, we expect appropriate sponsorship from the Town and our approval/consent to the use of our logo and the design of such flags or banners. As mentioned, levels of sponsorship are attached for your consideration.
Once we arrive at a mutually beneficial arrangement regarding Town of Aurora Sponsorship we can revisit the idea of placing the Town of Aurora’s logo on print materials, banners, flags and our website as a genuine supporter of the 2012 Aurora jazz+ Festival.
Sincerely,
Susan Morton-Leonard, Chair
Aurora Festival of the Arts
Cc Town of Aurora Council
Cc AFA Board MembersOnce we arrive at a mutually beneficial arrangement regarding Town of Aurora Sponsorship we can revisit the idea of placing the Town of Aurora’s logo on print materials, banners, flags and our website as a genuine supporter of the 2012 Aurora jazz+ Festival.
Sincerely,
Susan Morton-Leonard, Chair
Aurora Festival of the Arts
Cc Town of Aurora Council
Cc AFA Board Members
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