Wednesday, February 6, 2013
There is a lot of confusion in the local, small, and regional business arena as to what a marketing agency actually does. This is mainly because of the exploitation of several "buzz words" by companies that seem to claim to do the same things that an actual agency does. For example, your local signage store than tells you they can help brand your company or the place where you order your promotional items, like pens and mousepads with your logo on them, saying that they are a branding specialist. It's also the newspaper that tells you they can design your ad for free or for a little charge when you buy space in their paper or the t-shirt printer that tells you that ordering your shirts printed from them includes doing the art work. It's the guy that bought a video camera from Best Buy telling you that he can shoot a web video for you by himself for cheap or a sales rep from a print shop telling you that they also do collateral materials such as brochures, folders, and point-of-service materials and design is just a $100 more. These buzz words are being used to help these companies obtain business in a difficult economy, I get it. But they are also misleading business owners as to what true marketing, branding, and advertising really is. Unintentionally, maybe, but it's happening and business owners are confused and misled by it.
In today era everyone is having a site, but the point is, it’s not only all about that you have a site to represent to your client but web design should be attractive, simple and professional and very easy to use… Web design, it’s an art to give your client a very attractive creative site according to their requirements, and we should always follow up that our site should be very easy to navigate, and it should be open as quickly as possible. Site should have proper images according the site theme, and while we go for a web design we should strictly follow that color combination should be according to theme of business, its not like this that we are making a IT company site and we are going to choose a pink and white color, so we should take care of all small thing cause these things make a big difference. And if our site will be very attractive, professional & easy to navigate then definitely it will increase your website traffic. So whenever you are going to start working on web design or web development please make sure about these small-small things cause if we will take care of all these things before start a website design, then it will save our time also cause sometimes people notice these things but after completion of the website development.